Every brand investing in TV, streaming, and tentpole moments faces the same CFO question: did it drive incremental sales, or just correlate with them? Join Tinuiti, Skai, and eos to learn how they linked a national TV moment directly to Amazon results using causal proof.
Discover how Tinuiti’s full-funnel strategy launched eos’s body mist to #1 Best Seller in Women’s Body Spray in eight weeks. Then, see how Skai’s iROAS methodology proved a direct causal line from broadcast to an 81% incremental lift in Amazon sales- outperforming historical branded search benchmarks by 197%. You will walk away with an actionable framework to connect major brand investments to provable commerce outcomes.
Jeff Cohen leads global business development at Skai, overseeing partnerships and innovation across the commerce media ecosystem. A recognized thought leader, he is focused on uniting brands, agencies, retailers, and publishers around the next era of growth. Previously, Jeff was Principal Evangelist at Amazon Ads, where he helped build the partner-first community, championed the adoption of breakthrough solutions, and engaged thousands worldwide through education and advocacy. Outside of work, he enjoys time with his family, sipping whiskies, and following his beloved St. Louis Cardinals (yes, even this season).
